In developing a new brand positioning with Spread Co the objective was to not only emphasise the quality of their offering but unashamedly drive “Britishness”, not only reinforcing Spread Co’s values but importantly their regulatory obligations as a British financial company. The Great British Broker was born.
The launch of the brand positioning was across online, print and television and had the following objectives, 1. Own spread betting, 2. Highlight market leading offers and 3. Drive trust.