M&S – Hot Cross Buns Launch


Hot Cross Buns Launch

Working with the 2 Sisters and M&S teams, we launched their new range of Hot Cross Buns into M&S stores throughout the UK.

We created the launch activation and collateral that was used across all stores to drive sales in a small calendar window. Our work also included educating M&S staff through film about the wonderful flavours and ingredients that brought a new lease of life to this Easter favourite.

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