Lynx launched a new variant of their antiperspirant range named Apollo. This was to be supported by major TV and print campaign based around travelling to space and coming back a hero.
Lynx recruited Buzz Aldrin, the second man ever to set foot on the moon, to help launch a competition with the first prize a once-in-a-lifetime chance to blast into orbit.
Our mission was to develop retailtainment in all Asda stores to amplify the brand and competition. We developed an app that enabled a photo using an iPad to be taken of participants, which gave them a personalised “Lynx Space Academy” lanyard. They could use this to go online to enter the competition and share the image on social media.
The activation was rolled across 200 Asda stores in one weekend.