Lawler Duffy – Live.Every.Detail.

Lawler Duffy

Live.Every.Detail.
When we approached The Space People to help us relaunch the Lawler Duffy brand, we were pretty fixed in what we thought we wanted. After our third meeting we left their offices absolutely inspired by what they had shown us - their vision for the brand strategy, communication style and their launch ideas, all of which were very different from our first thoughts. Not only are they passionate and inspirational, they are relentless in keeping us on track. Above all, they are great people to work with.
Lloyd Tate - Sales and Marketing Director

The original Lawler Duffy brand was born from the wave of raw British creativity that was found in the late eighties. We created a multi-channel campaign for them. International recognition was gained with the use of innovative materials such as salmon skin, stingray, pony skin, denim and printed leathers. Collaborations with Alexander McQueen added to the esteem the brand was held in.

We worked with the Lawler Duffy to team to create a brand strategy that highlighted the brand truth of incredible detailing of the materials and production and overlapped this with the target audiences love of recording every detail in images – seeing and celebrating the detail in everything they do through smartphone photography.

The launch campaign brought to life the brand truth of incredible detailing of the materials and production through the headline, “Live Every Detail”, overlapping the Millennial target audience’s love of recording every detail in images – seeing and celebrating the detail in everything they do through smartphone photography.

The campaign played on the story of the film noir classic Jules et Jim. This enabled a raw, energetic portrait of life in the 21st century, shot in stills to emphasise the backdrop of detail around the storyline. The online, offline advertising and in-store campaign used classic cinematic communication as the creative style.

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