Kärcher – Liquid Innovation

Kärcher

Liquid Innovation

We worked with the Karcher UK team to launch their innovative new product, Window Vac, which was designed to take up dirty water, leaving the surface bone dry.

The TV campaign was created in Germany.  We therefore had to create the activation activities to complement and leverage the TV exposure.  Print and in-store activity were the main focus with our point of sale solution being awarded gold at the POPAI awards.

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