Sensory Space

thespacepeople sensory space

Behind every great brand is a great insight about feeling

Sensory Space is our unique diagnostic research tools and methodology. It reveals the deepest feelings about products and brand, and unlocks the codes which trigger perceptions and emotions across the customer experience.

Product Development

Decoding the emotions of taste

Understanding the taste journey and the emotions it is triggering is the difference between great NPD and ordinary; outstanding sales and average.

Customer Journey Planning

An emotional experience

Unlocking the emotions across the customer journey, good and bad, allows us to plan a journey through all touchpoints based on insights.

From in-store to online, understanding what touchpoint are triggering which emotions, enables the development of new and compelling brand experiences.


Brands we work with