We worked with Pernod Ricard to create a Jameson’s St Patrick’s Day experience.
The experience brought bar tenders and customers together in St Patrick’s Day celebrations. Bar tenders were invited to create their own St Patrick’s Day bar theming with Jameson’s props provided and post an image of their creation to a web portal for judging by the Jameson’s team.
We developed a Facebook App which enabled customers to enter into the spirit of St Patrick’s Day with an instant win competition.
We also created a new way for customers to enjoy a Jameson’s with the “Barrel-Back” – a small barrel that hangs off the side of a pint. The ultimate 21st century whiskey chaser.