Vestey Foods Group is a subsidiary of the Vestey Group – a fourth generation family-owned food and farming business.
For over 120 years The Vestey Group has been a pioneering force in the global meat industry. Today, Vestey Foods Group comprises seven food companies specialising in the sourcing, processing and distribution of chilled, ambient and frozen products in the meat, fish, seafood, dairy, fruit, vegetables, specialist meal and convenience categories in 70 countries around the world.
We worked with the Vestey team to develop a new brand positioning that moved them from a trading mentality to a food business focused on providing their customers with the insights and product development to delight consumers in whatever market they were in.
We developed brand guidelines and messaging for each of their global companies and continue to work with them on the development of their brands.