Lynx launched a new variant of their antiperspirant range named Apollo. This was to be supported by major TV campaign based around going to space with Lynx and coming back a hero.
Lynx recruited Buzz Aldrin, the second man ever to set foot on the moon, to help launch a competition with the first prize a once-in-a-lifetime chance to blast into orbit.
Our mission was to develop retailtainment in multiple store foyers to amplify the brand and competition.
We developed an application that took a photo of shoppers using an iPad app we developed, which gave them a Lynx Space Academy lanyard. They could use this to go online to enter the competition and share the image on social media.
The activation was rolled out across 300 stores over 4 days.