Kappa Kit Success
Our Leeds-based office were naturally delighted to be involved in work to promote the city’s football team, Leeds United, in the summer prior to the 2015/16 domestic season.
Just one of the projects we spearheaded was the much-anticipated Kappa kit launch, where we designed imagery for digital marketing and outdoor advertising campaigns across the city.
Online banners, bus sides, railway ticket banners and front of club shop vinyl decal were just a few of the creative pieces our team created, which helped to generate a real buzz around the city in the weeks building up to the first game against Burnley on Saturday 8th August.
The kit launch campaign won many plaudits which, in line with the fantastic Kappa kit itself, helped generate record sales of the new shirts, giving the club a massive boost ahead of a critical season on the pitch for the Championship side.
We were really happy with the results of the campaign and wish the club all the best for the rest of the season.
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