The multi-channel brand agency


Joy of Childhood


New World

The world our children are growing up in is full of distractions and entertainment, online/onscreen and on their behinds. This generation of parents are the first to face this situation – a lifestyle that is very different to their own childhood.


Child’s Imagination

The Battlebox proposition provides the tools (in a box) to enjoy the outdoors, encouraging the power of the child’s imagination and group activities.


Joy of Childhood

The positioning and identity for BattleBox reflects the joy of childhood. Harking back to a more “simple” age where computers were only in the latest Flash Gordon comic and children desired adventure – adventures that were only limited by their imagination and bedtime!

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