The world our children are growing up in is full of distractions and entertainment, online/onscreen and on their behinds. This generation of parents are the first to face this situation – a lifestyle that is very different to their own childhood.
The Battlebox proposition provides the tools (in a box) to enjoy the outdoors, encouraging the power of the child’s imagination and group activities.
The positioning and identity for BattleBox reflects the joy of childhood. Harking back to a more “simple” age where computers were only in the latest Flash Gordon comic and children desired adventure – adventures that were only limited by their imagination and bedtime!