The ABSOLUT brand is focused on harnessing creativity and collaboration, with its audience tech-savvy, social leaders – people who are keen to share experiences and make an impression.
ABSOLUT Originality is the latest creation that consisted of over 4 million individual bottles. ABSOLUT introduced blue cobalt to the glass firing process but had no control over the pattern it made, hence individual designs on 4 million bottles that were fired and numbered 1 to 4 million.
We worked with ABSOLUT to create a multi-channel campaign in major european airports that gave the creativity back to the “millennial” target consumer.
The ABSOLUT brand is focused on harnessing creativity and collaboration, with its “millennial”audience tech-savvy, social leaders – people who are keen to share experiences and make an impression.
We created the spin-art concept that enabled consumers to create a piece of art in the airport. Partially pre-printed posters were individualised in the airport with the purchasers name and bottle number. The would-be artist then got to work creating their own piece of art using the spin-art concept. Every piece of art was individual due the uncontrollable nature of the spin-art process. All the artwork was shared online using an app we coded to set-up the poster artwork for print, photograph the final artwork and share online in purchaser’s social media feeds.